Job: sell and deliver 1–2 small, high-trust services to local businesses within 7 days. Outcome: $200+ collected, proof captured, repeatable system installed.
1) TL;DR
- Pick 1 micro-offer (GBP cleanup OR speed fix OR email capture). Set {PaymentLink}. [60 min]
- Record 5–7 minute Loom audits for 5 businesses. [90 min]
- Send 20 messages (10 emails, 10 DMs) using scripts. [90 min]
- Follow-Up #1 to all non-responders. [20 min]
- Close 1–2, collect prepayment, book delivery. [30 min]
- Fulfill 1 job (2–4 hours). Deliver, ask for testimonial + referral. [Same day]
- Capture proof (screens, before/after). Queue tomorrow’s pipeline. [30 min]
2) Why this works
- Micro-offers remove risk: a single outcome in 48 hours beats “full marketing packages.”
- Clear acceptance criteria pre-sells trust; clients say yes to certainty.
- 20 targeted messages beats spray-and-pray. Quality personalization wins.
- Prepayment via {PaymentLink} prevents scope creep and “we’ll pay later.”
- Proof (before/after screenshots, a 60s recap) is a flywheel for the next sale.
- Each offer is finishable in 2–4 hours with measurable results (e.g., LCP down 30–50%; CLS ≤0.1; GBP completeness 100%; 3-email sequence live).
3) Day-by-day plan (7 days)
Day 1 — Set the machine
- Choose your one offer for this week: A) Google Business Profile Cleanup OR B) Homepage Speed Fix OR C) Email Capture Sprint.
- Create a single-page mini scope and {PaymentLink} for that offer.
- Build your simple CRM sheet (columns in CTA block).
- Draft your “access checklist” email.
- Output: {PaymentLink} live + CRM sheet ready.
Day 2 — Produce leverage (audits)
- Pick 5 local businesses with obvious issues (messy GBP, slow homepage, no email capture).
- Record 5–7 min Loom audits using the outline below.
- Store files using the naming pattern in Proof Capture.
- Output: 5 Loom links + notes logged in CRM.
Day 3 — Send 20 messages
- 10 first-touch emails + 10 DMs using scripts below; personalize line 2.
- Log sends in CRM; schedule Follow-Up #1 for tomorrow.
- Output: 20 messages sent, 3–5 positive replies targeted.
Day 4 — Follow-Up #1 (next day)
- Send Follow-Up #1 to every non-responder.
- Offer one “Priority” slot for this week only (you have two slots total).
- Output: 1–2 calls or email closes.
Day 5 — Close + collect
- Use “Close + payment link” script. Prepayment required to schedule.
- Send the “Access checklist” immediately after payment.
- Output: $200+ collected; access in progress.
Day 6 — Fulfill fast
- Complete 1 micro-offer in 2–4 hours using the checklists.
- Deliver with a 60-second recap, before/after, and next-step recommendation.
- Output: Delivered package + testimonial ask sent.
Day 7 — Proof + pipeline
- Capture final screenshots and a case snapshot.
- Send referral prompt (1 per client).
- Queue next 10 prospects; reuse assets.
- Output: Case folder complete + 1 referral ask sent.
4) Copy-paste scripts
First-touch cold email
Subject: Quick win for {Business} this week
Hi {FirstName},
Noticed {specific observation} on {Business}’s {GBP/website}. I can fix it in 48h:
- {OfferShort1} (measurable: {Metric1})
- {OfferShort2} (measurable: {Metric2})
- {OfferShort3} (measurable: {Metric3})
If I were you, I’d do {one clear step}. I recorded a 5–7 min walkthrough here: {LoomLink}.
Two slots this week. If you want it done for you, it’s {Price} flat, prepaid, scope below. Reply “GO” and I’ll send {PaymentLink} + access checklist.
— {YourName}
Cold DM
Hey {FirstName} — saw {specific observation}. I can fix it in 48h for {Price} flat. 5–7 min walkthrough: {LoomLink}. Want me to just handle it? I’ll send {PaymentLink} + access checklist.
Follow-Up #1 (next day)
Quick bump on {Business}. The fix takes 2–4 hours, measurable outcome: {OutcomeMetric}. I have 2 slots this week; one is open. Reply “GO” and I’ll send {PaymentLink}.
Follow-Up #2 (final nudge)
Last note from me. If you want {OutcomeMetric} by {DayOfWeek}, I can lock you in now and deliver within 48h. Prepay here: {PaymentLink}. Otherwise I’ll circle back next month.
“Results I’d Expect” ghosting nudge (2-line variant)
If we run this, I’d expect {MetricBefore} → {MetricAfter} within 48h. Want me to proceed for {Price}? {PaymentLink}
Close + payment link
Perfect — I’ll handle {OfferName} for {Price} flat. Scope + acceptance criteria are below. Prepay here: {PaymentLink}. Once paid, please reply “PAID” and I’ll send the access checklist and start the clock.
Delivery + testimonial ask
Delivered: {DeliverablesList}
Before/After: {FolderPath}
60s recap: {LoomLink}
If this matches what we agreed, could you reply with 1–2 lines I can quote and a simple “Yes, you can share this”? Thank you — I’ll also send a quick referral note.
Referral prompt
Quick favor: is there 1 owner you respect who’d appreciate the same {OutcomeMetric}? If yes, a simple intro like this works:
“{FirstName} fixed {Outcome} for {Business} in 48 hours. If you want the same result, reply and I’ll connect you.”
One intro is gold. Thank you.
Access checklist email (GBP, speed, email capture)
Subject: Access checklist for {OfferName} — starting now
To start your 48h window, please send:
Google Business Profile
- Add {YourEmail} as Manager
- Correct business name, address, hours, primary category
- 5–10 photos (logo, exterior, interior, team)
- Service areas (if applicable)
- Messaging enabled (if you use it)
Homepage Speed Fix
- WordPress Admin (username + temporary password) OR CMS login
- Hosting panel (for caching/compression), backups enabled
- CDN (if used) + DNS access for subdomain/CDN setup
- List of must-keep plugins/integrations
- Homepage URL + 1–2 critical inner pages
Email Capture Sprint
- ESP login ({ESP}: {ActiveCampaign/Mailchimp/ConvertKit/etc.})
- Sender domain + DNS access (for SPF/DKIM/DMARC setup)
- Logo, brand colors, {LeadMagnet} (or approve my template)
- Website/CMS login to embed form + thank-you page URL
Reply all in one message. I’ll confirm and begin.
Loom audit outline (5–7 minutes with time stamps)
0:00–0:20 Who I am + what I’ll show in 60 seconds
0:20–1:30 The single biggest issue (show it live)
1:30–2:30 Why it matters (lost calls, slow load, zero capture)
2:30–4:30 Fix outline (3 steps you can DIY or I can do)
4:30–5:30 Expected results (e.g., LCP 5.2s → 2.8s, CLS ≤0.1, messages on GBP)
5:30–6:30 Scope, price, 48h delivery, {PaymentLink}
6:30–7:00 How to proceed + access checklist preview
5) Checklists to fulfill (three micro-offers)
A) Google Business Profile Cleanup (48h)
Access needed
- Manager access to GBP, business info, photos, service areas.
Step-by-step
- Verify NAP, hours, primary + secondary categories.
- Add services/products with 3–5 service keywords.
- Upload 5–10 current photos (logo, exterior, interior, team).
- Write a 750–900 character description with 1–2 priority keywords.
- Enable messaging; add booking/CTA buttons if available.
- Post 1 update (offer or notice) with a clear call to action.
- Remove or suggest removal of duplicates; request merges if needed.
- Q&A: seed 2 common questions + authoritative answers.
Acceptance criteria
- Profile completeness shows 100%.
- Primary category correct; duplicates removed/merged.
- 1 new post live; messaging toggled on and tested.
- 5+ new photos visible.
- Branded search shows the listing with updated details (screenshot).
B) Homepage Speed Fix (90-minute checklist)
Access needed
- CMS/WordPress admin, hosting panel, CDN/DNS (if used), backup enabled.
Step-by-step
- Measure baseline (mobile + desktop) for homepage with Core Web Vitals report.
- Enable full-page caching + server compression (GZIP/Brotli).
- Optimize hero image (resize, compress, correct format).
- Lazy-load below-the-fold images; defer non-critical JS.
- Inline or preload critical CSS; move non-critical CSS below fold.
- Set font-display: swap; preconnect key origins.
- Remove/disable heavy or duplicate plugins; clear cache.
- Re-test; document before/after.
Acceptance criteria
- Mobile LCP reduced by 30–50% from baseline (screenshot proof).
- CLS ≤ 0.1 on homepage.
- First Byte and TTFB improved vs baseline (note numbers).
- Desktop 90+ score OR a documented 20+ point gain, whichever comes first.
- Caching verified (x-cache headers or platform confirmation).
C) Email Capture Sprint (Lead magnet + 3 emails)
Access needed
- ESP login, sender domain + DNS, website/CMS, brand assets.
Step-by-step
- Create simple {LeadMagnet} (1–2 page PDF checklist).
- Configure domain authentication (SPF/DKIM/DMARC) in ESP.
- Create List {ListName}; build embedded form + modal.
- Install form on homepage hero + footer; modal on exit intent.
- Build sequence:
- Email 1 (Day 0): Deliver magnet + quick win.
- Email 2 (Day 2): Proof (mini case) + soft CTA.
- Email 3 (Day 4): Offer {OfferName} with {Price} and {PaymentLink}.
- Test with 2 inboxes (Gmail/Outlook).
Acceptance criteria
- Opt-in works (test submission recorded in ESP).
- Thank-you page loads and magnet delivered.
- 3-email sequence active; deliverability verified to 2 test inboxes.
- Site capture rate ≥1% of sessions in first 7 days (or documented baseline if traffic is low).
- Sender domain passes SPF/DKIM checks inside ESP.
6) Pricing math
Tier | What’s included | Turnaround | Price |
---|---|---|---|
Starter | Audit + 60s recap + prioritized checklist | 48h | $99 |
Standard | One full micro-offer (A, B, or C) | 48h | $149 |
Priority | One micro-offer + rush queue + recap + 7-day check-in | 48h | $249 |
- Typical time per job: 2–4 hours.
- Effective hourly range:
- Starter: ~$33–$50/hr (audit time 2–3h)
- Standard: ~$37–$75/hr (2–4h)
- Priority: ~$62–$125/hr (2–4h)
Bundle example (implied hourly)
- “Priority Speed Fix + GBP Post” at $249; completed in 2.5 hours ≈ $100/hr.
7) Proof capture
Folder structure
- /Clients/{Business}/{YYYY-MM-DD}-{Offer}/
- /intake/
- /before/
- /after/
- /delivery/
- /testimonial/
- /referral/
Exact screenshots
- GBP: Info tab (categories/hours), Photos page, Posts page, Messaging settings, branded search result.
- Speed: Core Web Vitals before/after (mobile + desktop), network waterfall, cache response headers.
- Email: ESP authentication status, form embed live on site, automation workflow screen, test inbox showing 3 emails.
60-second recap video (talking points)
- What was broken (10s), why it cost money (10s), what you changed (20s), the numbers (10s), next best step (10s).
File naming pattern
- {YYYY-MM-DD}{Business}{Offer}{before/after}{metric}.png
- {YYYY-MM-DD}{Business}{Offer}_recap.mp4
8) Pitfalls + fast fixes
- Access delays → Send the Access Checklist immediately; offer screen-share walkthrough; start non-credential tasks (copy, assets) meanwhile.
- Scope creep → Use the mini scope; any new page/item is a new micro-offer; confirm in writing before starting.
- GBP verification flags → Avoid mass edits at once; change primary details first, then photos/posts; if suspended, revert last change and re-verify.
- Plugin conflicts (speed) → Snapshot backup; toggle suspected plugins one by one; keep a note of “must-keep” list; if breakage, rollback and apply milder optimization (image, caching) first.
- Payment friction → Only schedule after “PAID.” Keep {PaymentLink} in every close/follow-up.
- Email deliverability → Use sender domain with SPF/DKIM/DMARC; avoid link-heavy first email; seed two test inboxes to confirm inboxing.
- Missed 48h window → Proactively reset expectation within 24h and comp a small add-on (e.g., 1 extra GBP post).
- No replies to 20 messages → Re-record 2 audits with tighter proof; change subject lines; target a new micro-niche; send another 10 messages.
9) Simple legal/admin notes (not legal advice)
- Use clear, written scope and acceptance criteria before work starts.
- Prepayment for all micro-offers; refunds only if acceptance criteria not met and you can’t remedy within a reasonable window.
- For testimonials, obtain permission to share; include any required disclosures for incentives.
- Respect platform rules (email compliance, data handling). Store credentials securely; remove your access after delivery.
One-page mini scope (paste into email or doc)
Project: {OfferName} for {Business}
Price: {Price} (prepaid via {PaymentLink})
Turnaround: 48 hours from confirmed access
Scope (what I will do):
- {Step1}
- {Step2}
- {Step3}
Acceptance criteria (done = paid):
- {Measurable1}
- {Measurable2}
- {Measurable3}
Access required:
- {AccessItems}
Exclusions (not included):
- {OutOfScope1}
- {OutOfScope2}
Client responsibilities:
- Provide access within 24h
- Share any non-standard constraints
Change requests:
- New items are quoted as separate micro-offers
Confidentiality:
- I keep your data private and remove access on completion
Approval:
- Reply “AGREED” to proceed
10) FAQ
- How many messages do I need to send?
Start with 20. If 0 replies, adjust subject lines and targets, send 10 more. - Do I need calls?
Not required. Most close via email/DM + {PaymentLink}. Offer a quick call only if the client requests. - What if I don’t hit the acceptance criteria?
Attempt one remedy window. If still not met, offer a partial refund or alternate micro-offer. - What tools do I need?
Screen recording for Loom-style audits, image compression, caching plugin or hosting cache, your ESP, and a sheet to track messages. - Can I do multiple offers at once?
Yes, but finish one fully within 48h to bank the win and capture proof. - How do I price after the first week?
Raise Standard to $199 and Priority to $299 once you have 2 case snapshots. - What if the site isn’t on WordPress?
Focus on images, caching/CDN, and script deferral within their CMS; document what you can’t change. - How do I handle credentials safely?
Request temporary passwords; remove access at delivery; store in a password manager; avoid sending passwords in plain text where possible. - How do I ask for a referral without being pushy?
One ask per client, right after delivery, using the referral script above. - What if GBP gets suspended?
Pause, document changes, revert latest edit, re-verify with legitimate documents; communicate timeline clearly.
11) CTA
You have everything you need. Execute the plan, collect $200+, and capture proof so the next sale is easier. When you’re ready to move faster, grab the kit and run the playbook.
GMM 7-Day $200 Starter Kit (FREE)
- Scripts: First-touch, DM, Follow-Up #1/#2, Ghosting nudge, Close, Delivery, Referral, Access checklist
- CSV headers:
Prospects.csv -> date,business,first_name,email,phone,channel,personalization,offer,tier,price,sent_on,followup1_on,followup2_on,status,last_touch,notes
Pipeline.csv -> business,stage,value,probability,next_action,next_action_date,source
- Mini Scope Template: 1-page scope with acceptance criteria and exclusions
- Case Snapshot: before_metric,after_metric,what_changed,days_to_result,testimonial,files_link
- Checklists Summary: GBP cleanup (48h), Speed fix (90-min), Email capture (lead magnet + 3 emails)
- Daily Plan: 7-day schedule, outputs per day, message counters to 20
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