The One-Page Offer Method: Package Once, Sell 5x in 30 Days

Job: turn a single, outcomes-based one-page offer into a repeatable productized service, then sell and deliver it 3–5 times in 30 days.
Outcome: $1,000+ collected, a tight pricing ladder, proof that compounds, and a pipeline you can reuse.

TL;DR (what to build in 30 days)

• Package once: Write a one-page offer doc with a clear promise, acceptance criteria, and a three-tier pricing ladder.
• Prove fast: Deliver the offer once to generate “proof lines” you can paste into the offer page and scripts.
• Sell repeatedly: Fill four weekly “delivery slots” from referrals, partner taps, warm follow-ups, and micro-niche outreach.
• Measure + raise: Track slot fill %, tier close rate, and ARPO. If slot fill ≥75% by Tuesday noon, raise Standard by $50 next week.

Why this works

• One offer, many buyers: A narrow, time-boxed fix is easier to explain, price, and refer.
• Acceptance criteria reduces risk: Buyers say yes when “done” is measurable.
• Slots beat “availability”: Inventory framing (4/week) creates urgency and pacing.
• Proof lines close deals: Before/after metrics + one quote make the landing and DMs convert.
• Compounding system: Same scripts, same checklist, same offer—new leads each week.

Core assets you’ll build (once)

1) Offer Canvas (the brain of the Method)

{OfferName}
Promise: {Outcome in 48h}
Who: {Niche + context}
Acceptance: {Measurable1}; {Measurable2}; {Measurable3}
Proof Lines: {MetricBefore}->{MetricAfter}; {ScreenshotLabel}; “{ShortQuote}”
Price Ladder: Starter ${…} | Standard ${…} | Priority ${…}
Slots: {Days/Times}; Max per week: 4
Risks/Exclusions: {Boundaries in 1 line}

2) One-page landing copy (use in page, doc, or PDF)

Headline: Fix {CoreProblem} in 48 Hours — {OutcomeMetric} You Can See
Subhead: One scope. One price. Proof included.

What You Get (2–4 hours):
- {Deliverable1}
- {Deliverable2}
- {Deliverable3}

Acceptance Criteria:
- {Measurable1}
- {Measurable2}
- {Measurable3}

Pricing (flat, prepaid via {PaymentLink}):
- Starter ${StarterPrice}
- Standard ${StandardPrice}
- Priority ${PriorityPrice}

Guarantee: If acceptance criteria aren’t met and I can’t remedy quickly, I’ll refund or apply credit to a micro-offer.

CTA: “Book a slot” → {PaymentLink}

3) Objection Bank (copy once, reuse forever)

“Call first?” → 10-min cap + Loom recap.
“Too expensive.” → Point to acceptance criteria + Starter scope.
“No access yet.” → Run No-Access variant (audit + checklist + recap).
“Guarantee leads?” → We guarantee acceptance criteria, not lead volume.
“Net-30?” → Prepay protects the 48h window; we schedule after payment.

4) Slot System (inventory, not chaos)

Weekly slots: Mon AM, Tue AM, Thu AM, Fri AM
Board columns: slot_date, client, tier, paid(Y/N), delivered(Y/N), proof_added(Y/N)
Rule: If 3+ slots filled by Tue 12:00, raise Standard by $50 next week.

5) Proof Pack (what turns 1 win into 5)

/Clients/{Business}/{YYYY-MM-DD}-{Offer}/
  /before
  /after
  /delivery
  /testimonial
  /referral

Capture: one metric screenshot (before→after), one visible change, one quote, one 60-second recap.

30-day Method plan (assets → sales → delivery → proof → raise)

Week 1 — Package and seed demand (build once)

• Day 1: Fill the Offer Canvas. Lock the promise and Acceptance Criteria.
  Output: Offer Canvas v1.
• Day 2: Write the one-page landing copy and create {PaymentLink}.
  Output: Offer doc + live checkout.
• Day 3: Record two Loom audits (5–7 mins) for qualified targets.
  Output: 2 Loom links saved to CRM.
• Day 4: Record two more Looms; write your Objection Bank.
  Output: 4 Loom links + Objection Bank.
• Day 5: Send 20 quality messages (10 email, 10 DM).
  Output: 20 sends logged; Follow-Up #1 scheduled.
• Day 6: Build the Slot System board (sheet or Kanban).
  Output: Slots visible for next 4 weeks.
• Day 7: Prep the Proof Pack folders + naming pattern.
  Output: Ready to capture proof from the first job.

Week 2 — Close, deliver, capture

• Day 8: Send Follow-Up #1 to all non-responders; push one Priority slot.
  Output: 1–2 active conversations.
• Day 9: Close 1 job (prepay), send Access Checklist.
  Output: $ collected; access in hand.
• Day 10: Deliver in 2–4 hours using your checklist.
  Output: Before/after + 60s recap recorded.
• Day 11: Send Delivery + Testimonial Ask; paste first Proof Lines into your Offer.
  Output: Offer v1.1 with proof lines.
• Day 12: Send 20 more messages + Partner Taps (adjacent providers).
  Output: 20 sends + 5 partner DMs logged.
• Day 13: Warm nudges to anyone who watched a Loom: “added a new proof line.”
  Output: 1 more scheduled job.
• Day 14: If 3+ slots filled by Tue noon next week → plan to raise Standard by $50.

Week 3 — Repeatable sales (sell 2nd and 3rd)

• Day 15: Deliver Job #2; add new Proof Lines.
  Output: Case snapshot v1.
• Day 16: Referral ask (1 per delivered client).
  Output: One intro ask sent per client.
• Day 17: Send Follow-Up #2 to cold leads + Results I’d Expect 2-line nudge.
  Output: Replies surfaced.
• Day 18: Deliver Job #3 (or record two fresh Looms).
  Output: Job shipped or two Looms recorded.
• Day 19: Micro-niche outreach (e.g., {Niche} in {City}).
  Output: 20 sends logged.
• Day 20: Tighten scope language; finalize acceptance screenshots.
  Output: Offer v1.2.
• Day 21: Review slot fill % and close rate by tier.
  Output: Pricing decision for next week.

Week 4 — Hit the goal, raise, and pipeline next month

• Day 22: Close a Priority slot; collect prepay; start.
  Output: $ in; access checklist sent.
• Day 23: Deliver; log proof; paste proof lines.
  Output: Offer v1.3 with stronger proof.
• Day 24: Publish a case snapshot (internal doc) with numbers and one quote.
  Output: Reusable proof asset.
• Day 25: Refresh messages (10 email + 10 DMs) with new proof lines.
  Output: 20 sends.
• Day 26: Deliver Job #4; one more referral ask.
  Output: Referral ask sent.
• Day 27: If slot fill ≥75% for two weeks, raise Standard by $50–$100.
  Output: New prices live.
• Day 28: Clean pipeline; mark lost/stalled; schedule next actions.
  Output: CRM tidy.
• Day 29: Assemble “$1,000 Month” folder (proof + receipts).
  Output: Folder complete.
• Day 30: Decide next month: keep the offer or add a complementary upsell.
  Output: Next-month plan + 10 warm leads queued.

Scripts you’ll use (Method edition)

First-touch cold email

Subject: 48h fix for {Business} — quick win

Hi {FirstName},

I noticed {specific observation}. I can fix it in 48h with a one-page scope:
- {OfferName}: {One-Sentence Promise}
- Acceptance: {Measurable1}, {Measurable2}, {Measurable3}

5–7 min walkthrough: {LoomLink}

If you want it done-for-you, it’s {Price} flat, prepaid at {PaymentLink}. Reply “GO” and I’ll send the access checklist.
— {YourName}

Cold DM

Saw {specific observation} on {Business}. I fix that in 48h for {Price} flat. 5–7 min walk-through: {LoomLink}. Want me to handle it? I’ll send {PaymentLink} + access checklist.

Follow-Up #1 (next day)

Bumping this. The 48h fix gets {OutcomeMetric}. Acceptance: {Measurable1}/{Measurable2}. One slot open. Reply “GO” and I’ll send {PaymentLink}.

Follow-Up #2 (final nudge)

Last note — I can deliver {OutcomeMetric} by {DayOfWeek}. Flat {Price}, prepaid at {PaymentLink}. If timing’s off, I’ll circle back next month.

“Results I’d Expect” nudge (2 lines)

I’d expect {MetricBefore} → {MetricAfter} within 48h based on your setup. Proceed for {Price}? {PaymentLink}

Close + payment link

Locked: {OfferName} for {Price}. Prepay here: {PaymentLink}. On “PAID,” I’ll send the access checklist and start the 48h clock. Scope + acceptance below.

Delivery + testimonial ask

Delivered: {DeliverablesList}
Proof: {FolderPath}
60s recap: {LoomLink}

If this meets the acceptance criteria, could you reply with 1–2 lines I can quote and “Yes, you can share this”?

Referral prompt

Quick favor: is there 1 owner you respect who wants {OutcomeMetric}? A simple intro works:

“{FirstName} fixed {Outcome} for {Business} in 48 hours. If you want the same result, reply and I’ll connect you.”

Partner Tap (adjacent providers: designers, IT, bookkeepers)

Subject: Quick value for your clients (no lift for you)

Hey {FirstName} — I help {your clients} with {OutcomeMetric} in 48h. It’s one page, flat price, proof included. 
If you intro someone who fits, I’ll treat them well and send you a 2-line proof you can show. 
Want a 60s Loom to see it?

Access checklist email

Subject: Access checklist for {OfferName} — starting now

Please send in one reply:

For GBP Signal Pack
- Add {YourEmail} as Manager
- Correct name/address/hours, primary category
- 5–10 photos, service areas, messaging on

For Speed Pack
- CMS/WordPress admin + backup enabled
- Hosting panel (cache/compression)
- CDN/DNS (if used), list of must-keep plugins
- Homepage URL + 2 key inner pages

For Email Capture Starter
- ESP login ({ESP})
- DNS access for SPF/DKIM/DMARC
- Website/CMS to embed form
- Logo/colors; approve {LeadMagnet} template

Reply and I’ll begin. 48h clock starts once confirmed.

Fulfillment checklists (keep these tight)

A) GBP Signal Pack (48h)

Access: GBP Manager, photos, service areas.
Steps:

• Validate NAP, hours, categories (primary + secondary)
• Add services/products with 3–5 service keywords
• Upload 5–10 recent photos (logo, exterior, interior, team)
• Write 750–900 char description with 1–2 priority keywords
• Enable messaging; add booking/CTA; publish 1 post
• Remove duplicates; request merges; seed 2 Q&A entries
  Acceptance: completeness 100%; correct primary category; messaging on; 1 post live; 5+ new photos; branded search screenshot.

B) Homepage Speed Pack (90-minute checklist)

Access: CMS/WordPress, hosting, CDN/DNS, backup enabled.
Steps:

• Record baseline (mobile/desktop) + waterfall
• Enable server compression + full-page caching
• Resize/compress hero; convert heavy images to efficient formats
• Lazy-load below-the-fold; defer non-critical JS
• Inline/preload critical CSS; font-display: swap; preconnect key origins
• Remove duplicate/heavy plugins; clear caches; re-test
  Acceptance: mobile LCP down 30–50%; CLS ≤0.1; desktop 90+ or +20; caching headers verified.

C) Email Capture Starter (Lead magnet + 3 emails)

Access: ESP login, sender domain DNS, website/CMS, assets.
Steps:

• Create {LeadMagnet} (1–2 page checklist)
• Set up SPF/DKIM/DMARC in ESP; verify
• Create List {ListName}; embed form + modal
• Place form on homepage hero/footer; modal on exit intent
• Sequence: Email 1 Day 0 (deliver magnet), Email 2 Day 2 (proof), Email 3 Day 4 (offer with {PaymentLink})
• Test to Gmail + Outlook inboxes
  Acceptance: test opt-in recorded; magnet delivered; 3-email sequence live; capture rate ≥1%/7 days (or baseline documented); sender domain authenticated.

Pricing math (and when to raise)

Targets

• Time/job: 2–4 hours
• ARPO: $250–$350
• Paths to $1,000:
  • 4 × Standard ($299) = $1,196
  • 2 × Priority ($499) + 1 × Starter ($199) = $1,197
  • 1 × Priority + 3 × Standard = $1,396

Raise rule: If you hit ≥75% slot fill by Tuesday noon for two consecutive weeks, raise Standard by $50–$100 next week. Update the Offer Canvas and landing copy immediately.

Proof capture (exactly what to save)

Screenshots

• GBP: Info/Categories, Photos, Posts, Messaging, branded search
• Speed: Core Web Vitals before/after (mobile + desktop), response headers (cache), waterfall
• Email: ESP auth status, form live, automation workflow, inbox proofs

60-second recap (talk track)
Problem (10s) → Why it costs (10s) → What changed (20s) → Numbers (10s) → Next step (10s)

Case snapshot template

Client: {name} | Niche: {niche} | Offer: {offer}
Start: {date} | Delivered: {date} | Time: {hours}
Metrics: {metric1_before}->{metric1_after}; {metric2_before}->{metric2_after}
Quote: “{client_line}”
Files: {folder_path}
Referral: {intro? yes/no}
Next: {maintenance or upsell idea}

Measurement (Method-level KPIs)

• Slot fill rate: filled_slots / 4 per week → target ≥60% in weeks 2–4
• Close rate by tier: wins / proposals → aim 25–40% at Standard
• ARPO: revenue / paid jobs → target $250–$350
• Proof lines per job: min 2
• Referral yield: ≥30% of wins from referrals by week 4

Track with a simple sheet. Make decisions weekly (raise, hold, or re-position).

Pitfalls + fixes (specific)

• Offer is still too broad. Shrink the promise or audience (one CMS, one niche, one page).
• No replies to 20 messages. Re-record 2 Looms with tighter proof; change subject lines; pivot micro-niche; send 10 more.
• Access delays. Send the Access Checklist immediately; offer a 10-minute screen-share; start non-credential work (copy/assets).
• Scope creep. Point to the one-page scope. New items = new micro-offer; confirm in writing.
• GBP suspension. Make core edits first; space changes; if suspended, revert the last edit; re-verify; document timeline.
• Plugin conflicts (speed). Snapshot backup; disable one-by-one; if breakage, revert and ship lighter wins (images/cache) first.
• Payment friction. Do not schedule without “PAID.” Keep {PaymentLink} in close/follow-ups.
• Deliverability (email). Authenticate domain; keep Email 1 light on links; seed two test inboxes.

Simple legal/admin notes (not legal advice)

• Use a written mini scope with acceptance criteria before work starts.
• Prepayment required; refunds only if acceptance criteria aren’t met and you can’t remedy quickly.
• For testimonials, ask permission to share; disclose incentives if any.
• Store credentials securely; remove your access at delivery.

One-page mini scope (paste-ready)

Project: {OfferName} for {Business}
Price: {Price} (prepaid at {PaymentLink})
Turnaround: 48 hours from confirmed access

Scope:
- {Step1}
- {Step2}
- {Step3}

Acceptance criteria:
- {Measurable1}
- {Measurable2}
- {Measurable3}

Access required:
- {AccessItems}

Exclusions:
- {OutOfScope1}
- {OutOfScope2}

Client responsibilities:
- Provide access within 24h
- Notify of any non-standard constraints

Change requests:
- New items are quoted as separate micro-offers

Confidentiality:
- Data kept private; access removed on completion

Approval:
- Reply “AGREED” to proceed

FAQ (tight)

• Do I need a website? A one-page doc plus a {PaymentLink} works. Add a landing page later.
• How fast should delivery be? Within 48 hours of confirmed access; 2–4 hours of actual work.
• What if I can’t meet acceptance criteria? Offer one fix window; if still unmet, refund or credit to another micro-offer.
• Can I stack offers? Yes—bank proof on one, then upsell a complementary micro-offer.
• How many messages? 20/week minimum; if reply rate is weak, change the angle and send 10 more.
• Calls required? No. Offer a 10-minute cap on request and send a Loom recap.
• When do I raise prices? After 2 weeks with ≥75% slot fill or once ARPO > $350.
• What about non-WordPress sites? Focus on images, caching/CDN, and JS deferral within their platform; document constraints.
• How do I source referrals? Ask once right after delivery using the script; thank them and share a quick win.
• How do I keep proof organized? Use the Proof Pack folders and the Case Snapshot template every time.

CTA

You now have a packaged offer, an objection bank, a slot system, and proof lines that sell. Book four slots, deliver in 48 hours each, and raise your Standard price when the board fills.

GMM One-Page Offer Starter Kit
- Templates: Offer Canvas, landing copy, mini scope, case snapshot
- Scripts: First email/DM, Follow-Up #1/#2, Results nudge, Close, Delivery, Referral, Partner Tap, Access checklist, Loom outline
- CSV headers: Prospects, Pipeline, Proof
- Checklists: GBP Signal Pack, Speed Pack, Email Capture Starter
- Boards: Slot System (4/week) with raise rule
- Metrics: Slot fill %, tier close rate, ARPO, proof lines/job, referral yield