Flippa Review: Is Flippa Legit or a Scam?

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Websites, domains, apps, and online businesses have become valuable commodities. In this in-depth Flippa review, we will explore one of the premier online marketplaces for buying and selling digital assets.

Understanding Flippa

Flippa is an online marketplace that specializes in facilitating the sale of digital assets, including websites, domains, apps, and eCommerce businesses. Having facilitated transactions worth millions, Flippa has become the go-to platform for both sellers and buyers of digital assets. But how effective and reliable is it? This Flippa review will help answer that.

Flippa: How Does It Work?

For sellers, Flippa provides a platform to list their digital assets for sale. Sellers can choose between an auction format or a classified listing. In an auction, the highest bid wins, while a classified listing allows sellers to negotiate privately with interested buyers.

For buyers, Flippa presents an opportunity to invest in a diverse range of digital assets. From starter websites to profitable eCommerce ventures, buyers can search for a venture that suits their budget and skills.

Flippa Review

Flippa Review: Seller’s Perspective

Creating a Listing

The process of selling on Flippa starts with creating a listing. As a seller, you are required to provide detailed information about your digital asset. This includes the asset type (website, domain, app, or eCommerce business), monthly revenue, monthly expenses, profit, traffic data, and the monetization method.

Flippa encourages sellers to offer a comprehensive overview of their assets. This includes providing information on the asset’s history, operations, reasons for selling, and growth opportunities. For websites and apps, sellers should outline the site structure, SEO ranking, social media following, user engagement, and more.

Although creating a detailed listing might seem time-consuming, it pays off by attracting serious buyers and generating competitive bids.

Valuation and Pricing

Deciding on a price for your asset is crucial. Flippa provides a free valuation tool, which offers an estimated value based on factors like net profit, traffic, industry, age, and business model. However, as a seller, you have the final say on the listing price.

While setting your price, consider the asset’s earning potential, uniqueness, growth trajectory, and industry trends. Although it’s tempting to set a high starting price, remember that a competitive price will attract more bids and potentially lead to a higher final sale price.

Auction Duration and Promotion

On Flippa, you can run your auction for 3, 5, 7, 10, 14, 20, or 30 days. Consider your availability, the complexity of your asset, and the time potential buyers might need for due diligence while deciding the duration.

To increase the visibility of your listing, you can opt for Flippa’s promotional services such as Editor’s Choice, Premium Boost, or homepage features. These services highlight your listing, making it more visible to potential buyers.

Success Fee

Once the sale is completed, Flippa charges a success fee based on the final selling price. This ranges between 10% to 15%. While this might seem high, remember that Flippa offers a wide buyer base, secure transactions, and dedicated customer support.

Flippa Review: Buyer’s Perspective

Searching for Assets

Flippa offers an advanced search feature, enabling buyers to filter listings according to their preferences. You can search for assets based on type, price, age, industry, monetization method, net profit, and more. This level of customization makes it easier for buyers to find the perfect match for their investment goals.

Due Diligence

One of the most critical steps while buying on Flippa is conducting due diligence. While Flippa verifies certain data points, it’s essential for buyers to verify all information independently.

For websites and apps, examine the claimed traffic through Google Analytics and consider using third-party tools for verification. Review financials and ask the seller for screenshots or video proofs of earnings. Ask detailed questions about the business operations, customers, competition, and growth opportunities.

Safe Transactions

Flippa uses Escrow for transactions, adding an extra layer of security. Once the sale is finalized, the buyer sends money to an Escrow account. The funds are only released to the seller once the buyer confirms that they have received the digital asset. This ensures the transaction is safe, secure, and both parties are protected.

In conclusion, as a buyer, Flippa provides a wide array of digital assets to choose from, but due diligence is key to ensuring that you make a sound investment.

Flippa Review: Pros and Cons


  • Wide Range of Assets: Flippa offers an extensive range of digital assets, making it an attractive platform for diverse buyers.
  • Escrow Services: Flippa’s use of Escrow provides secure transactions.
  • User-Friendly Interface: The platform is easy to use and navigate.
  • Valuation Tool: The free valuation tool is helpful for sellers unsure about pricing their assets.


  • Success Fee: Flippa charges a success fee, which some users might find steep.
  • Due Diligence is Essential: Since Flippa operates as a marketplace, buyers need to conduct their due diligence to avoid scams.

Flippa Alternatives

While Flippa is one of the most popular platforms, there are alternatives worth considering:

  1. Empire Flippers: Known for dealing with larger, more established sites. They offer a vetting process for all listings.
  2. FE International: Specializes in mid-market eCommerce, SaaS, and content businesses. They provide a more personalized broker service.
  3. Sedo: A good alternative if you’re only interested in buying or selling domains.


In conclusion, this Flippa review finds the platform to be a reliable marketplace for buying and selling digital assets. With its wide range of assets, secure transactions, and user-friendly interface, Flippa offers significant value for both buyers and sellers. However, as with any marketplace, due diligence is key to ensuring a successful and profitable experience.

From our evaluation, Flippa stands out as a trustworthy platform for digital entrepreneurs to grow their portfolio or sell their assets. Its transparency, range of options, and security measures place it at the top of its field, making it an excellent choice for buying or selling online businesses.

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