Getting an email list for marketing can seem like a daunting task, but it is an essential one. Email marketing allows you to nurture relationships with potential customers and guide them through the sales funnel. This article offers a detailed roadmap to get you started with creating your email list from scratch.
What is an Email List and Why is it Important?
Before we dive into the ‘how,’ let’s quickly review the ‘what’ and ‘why.’ An email list is a collection of email addresses that businesses can use to send updates, promotions, and information to potential, current, or past customers. The importance of an email list cannot be overstated. It is a direct line of communication with your target audience, giving you control over the message and timing, unlike social media algorithms.
Let’s Get Started: Building Your Own Email List
Step 1: Choose an Email Marketing Service
Your first step is selecting an email marketing service. This platform will help you manage your email list and design email campaigns. Some popular options include MailChimp, Constant Contact, and Brevo. These services offer features like automation, analytics, and templates that make email marketing easier and more effective.
Step 2: Create a Signup Form on Your Website
With your email marketing service in place, your next task is to create a signup form on your website. This form is where visitors will provide their email addresses. Ensure that the form is easy to fill out and is placed where it will be seen, like the footer, sidebar, or as a pop-up.
Step 3: Offer a Lead Magnet
A lead magnet is something valuable you offer for free in exchange for an email address. This could be a discount code, a free e-book, a webinar, or exclusive content. The goal is to offer something so enticing that visitors are compelled to share their email address.
Grow Your Email List with These Tactics
Implement a Content Upgrade: A Two-for-One Deal
Content upgrades are a win-win. They’re essentially an extension of the content your audience is already engaging with, making them highly relevant and valuable. For instance, if you’ve written a blog post on starting a home garden, a corresponding content upgrade could be a printable checklist of gardening tools or a calendar detailing the best times to plant certain vegetables.
Creating a content upgrade begins with looking at your most popular blog posts. Consider how you can provide additional value to your audience. Can you go into more depth? Can you offer a practical resource? Once you’ve created the content upgrade, set it up so that it’s accessible in exchange for an email address.
Harness the Power of Social Media: Sharing is Caring
We live in the age of social media, and it can be a goldmine for email list building. Not only does it offer you a wider reach, but it also allows for direct engagement with your audience.
Whether it’s Facebook, Twitter, Instagram, LinkedIn, or Pinterest, use these platforms to promote your lead magnets or content upgrades. Create engaging posts or even short videos explaining the benefits of your offer. Remember, people are more likely to share their email if they see a tangible benefit, so be sure to emphasize what they stand to gain.
Leverage Networking Events: Meet, Greet, and Collect Emails
Networking events, whether virtual or physical, offer a great opportunity to grow your email list. At these events, you’re likely to meet people who are interested in your industry, making them perfect candidates for your email list.
You can collect email addresses the old-fashioned way, with a paper sign-up sheet and pen, or you can go digital and use a tablet or a mobile form. Regardless of the method, ensure people know they’re subscribing to your email list, and give them a reason to look forward to your emails!
Run a Contest or Giveaway: Everyone Loves a Freebie
Contests and giveaways are not only fun but also excellent email list builders. The chance of winning something often incentivizes people to provide their email address.
You could run a giveaway on your website or social media platforms, offering your product, service, or something relevant to your audience as the prize. The key is to ensure that entering the contest involves providing an email address.
Offer Email-Only Discounts: Make Them Feel Special
Everyone loves to feel special, and exclusive email-only discounts can do just that. Offering special discounts or deals to email subscribers gives potential subscribers a compelling reason to join your email list.
Use these exclusive offers to your advantage. Highlight these offers on your website and social media channels, emphasizing that these special deals are only for email subscribers.
Use a Guest Checkout Option: Making the Most of Every Sale
Every purchase on your website is an opportunity to grow your email list. Offering a guest checkout option can help boost conversions while also giving you a chance to expand your email list.
During the checkout process, include a simple, non-intrusive opt-in box for customers to subscribe to your emails. Make sure it’s clear what they’re signing up for — maybe a first look at new products, special discounts, or insider tips. This way, every guest checkout can potentially lead to a new addition to your email list.
In conclusion, growing your email list for marketing involves a mix of creativity, strategy, and ongoing effort. But remember, the focus should always be on providing value to your audience. The more value you offer, the more likely people are to share their email addresses with you. With these strategies in hand, you’re well on your way to building an email list that can boost your business.
Time for Some Housekeeping: Maintain Your Email List
Once you’ve started to build your email list, maintenance is crucial. Regularly clean your email list by removing inactive subscribers. This can help improve your email deliverability and open rates. Remember to comply with all relevant email marketing laws and regulations, like the CAN-SPAM Act in the U.S. or GDPR in Europe.
Building an email list for marketing is a marathon, not a sprint. The process takes time, but with consistent effort and the right strategies, you can create an email list that will serve as a valuable asset for your business.
Start building your email list today and harness the power of email marketing. Remember, every email address you collect represents a potential customer interested in what you have to offer. Use this guide as your roadmap, and you’ll be well on your way to growing your email list and your business.