Why Promoting Info Products vs. Software Could Make or Break Your affiliate marketing Game

Imagine an affiliate marketer at their desk, coffee in hand, anxiously refreshing their dashboard to see if the latest promotion actually converted. Spoiler alert: it didn’t. If you’ve been in that situation, you know that choosing between promoting info products or software can mean the difference between a thriving affiliate income and a disappointing paycheck. In 2025, the stakes are higher than ever, and the landscape is shifting. Let’s break down the details of these two lucrative niches and determine which one deserves your time and energy.

The Allure of Info Products

Info products—such as eBooks, online courses, and webinars—are often regarded as the foundation of affiliate marketing. Why? Because they cater to a hungry audience eager to solve specific problems. The market may be saturated, but it’s also ripe for disruption. The key is to carve out a niche that isn’t just trendy but also has staying power.

• Targeted Knowledge is Power: When I first ventured into affiliate marketing, I focused on a niche I was passionate about—personal finance. I promoted a course that taught people how to get out of debt, resulting in a 25% conversion rate because I genuinely understood my audience’s pain points.
• Build Trust Before Selling: Your audience needs to see you as an authority. I didn’t just promote the course; I created content around budgeting tips and shared my own journey with debt. This trust led to higher conversions.
• Recurring Revenue: Many info products offer upsells and membership options, leading to ongoing commissions. I promoted a course with a monthly subscription model, which turned into a steady income stream.

Why Software is the New Frontier

Now, let’s discuss software. The tech boom isn’t just a phase; it’s a revolution. If you’re not considering software products in your affiliate strategy, you might be missing out on a goldmine. With the right tools, you can unlock recurring commissions that info products often can’t match.

• High Ticket Commissions: Many software solutions offer hefty commissions—think 30% to 50% per sale. For example, I partnered with a popular email marketing software that paid $100 per referral. Just two sales a month changed my financial landscape.
• Evergreen Demand: Businesses are always looking for ways to streamline operations. Promoting tools that assist with productivity or marketing automation can lead to consistent sales. I focused on a project management tool that experienced steady growth, and my commissions followed suit.
• Free Trials are Your Best Friend: Most software companies offer free trials, which means low barriers to entry for your audience. I wrote a detailed comparison of two tools, provided a free trial link, and watched my conversions soar as users experienced the product firsthand.

Choosing Your Path: A Practical Roadmap

So, how do you decide between promoting info products or software? Here’s a roadmap based on my experiences:

• Assess Your Audience: Are they looking for quick solutions or long-term tools? If you’re in a niche focused on personal development, info products may resonate more. If your audience is business-oriented, software could be the way to go.
• Analyze Competition: Use tools like Ahrefs or SEMrush to gauge what’s working for others. Look for gaps in the market. I discovered an underserved segment in digital marketing tools, allowing me to target a niche audience effectively.
• Experiment: Don’t put all your eggs in one basket. Try promoting both types of products and track your results. I set up a split test between an info product and a software tool, and the software outperformed by a landslide.
• Leverage Multiple Channels: Use social media, email marketing, and SEO to amplify your reach. I found that creating YouTube videos explaining both types of products led to higher engagement and conversions.

Final Thoughts: Finding Your Sweet Spot

The affiliate marketing landscape is ever-evolving, and the choice between promoting info products or software is not one-size-fits-all. It’s about understanding your audience, finding your niche, and being willing to pivot when necessary. As you dive deeper into your affiliate journey, remember that both info products and software have their unique advantages. Your success will depend on how well you leverage these opportunities to serve your audience. So, what will you choose to promote next? The clock is ticking!